OPOVE ⤬ MIIO STUDIO — SPORTS RECOVERY

Designed to stand apart. Still selling five years on.

On sale since 2021 in North America, Europe and Japan.
4.6/5 from 6,000+ reviews. One original in a category of shared designs.

Market context

In 2020, the massage gun had two design references: Theragun and Hyperice’s Hypervolt. Around them, almost every brand sold the same T-shaped ODM guns, each with a different logo. The category was growing fast. No one owned its design language yet.

RingConn smart ring product shot, designed by Miio Studio
THE BRIEF

A flagship Opove could call its own: distinctive at first glance, premium in the hand, and credible in North America, Europe and Japan.

Designing it was half the work. The other half was keeping that intent intact all the way to the mould.

RingConn smart ring and its three CMF variant, silver, gold, black, designed by Miio Studio
Women wearing RingConn smart ring — diverse wearers, lifestyle portrait
RingConn smart ring sizing kit — 14 sizes available
WHAT WE DELIVERED

Miio Studio designed Apex from the inside out, through DFM, including its name and logo.

A one-piece grip. Opove’s engineering team wanted a parting line across the lower handle to simplify tooling. It would have cut the handle in two, visually and physically, and with it the product’s premium perception. We showed how it could be demoulded in one piece, and why it was non-negotiable. They went with it.

Re-engineered architecture. The original motor layout wasted height and length. We redesigned the mechanical and structural architecture to make Apex more compact. Opove adopted it.

A 45° handle. The hand sits closer to the point being massaged, with a firmer grip and reach to every part of the body.

Asymmetry, with nothing to hide. On one side, the black disc that carries the logo, with the motor’s hot air exiting beneath it. On the other, one continuous curvature, with a window onto the motor. You see the product at work.

Easy to hold. Impossible to mistake.

RingConn Gen 2 smart ring worn during sleep — sleep tracking feature
RESULTS

5 years

On sale since 2021

2 days

Engineering alignment before tooling, 95% of the structure resolved from in-studio

4.6/5

From 6,000+ reviews on Amazon and opove.com

3 markets

North America, Europe and Japan

"Apex is truly innovative within the Opove brand. Along the way, we came to understand Miio Studio’s human-centred, safety-first approach to design."

Sven Ma   |   Founder, Opove