Record-breaking on Kickstarter (#1), Indiegogo, and Makuake (#1).
$10.9M raised. 150,000+ users. A category rewritten.
When RingConn approached Miio Studio, the smart ring market had one name: Oura. No serious challenger existed. The window was open. The technology was there. The design wasn't.
A founding team based in Shenzhen. A revolutionary sensor stack. A fixed launch date.
Miio Studio's role was not limited to design — above all, it was about holding the line: upholding the design intent through every technical constraint, every internal debate, and every engineering trade-off that threatened to dilute it.
The goal: to design a smart ring that Western end-users would choose without hesitation and never settle for less.
Miio Studio designed the RingConn Gen 1 from concept through production-ready specifications. Form factor, proportions, finish direction, and ergonomic detailing calibrated for Western perception of premium wearables.
Beyond design delivery, Miio Studio led the DFM transition in direct collaboration with RingConn's engineering team, ensuring design intent was fully preserved through to manufacturing.
Gen 2 is a direct evolution of that foundation — 24.8% thinner, 33.3% lighter, with extended battery life from 6–7 to 10–12 days, 100m water resistance, and sleep apnea detection as a category-first feature. The design language established in Gen 1 made that evolution possible without losing brand continuity.
A ring thin enough to forget. Precise enough to remember.
Both generations carry Miio Studio's design IP.
Gen 1 on Indiegogo —
Record at launch
Gen 2 on Kickstarter —
8,800% of goal with 18,400+ backers
Gen 2 on Indiegogo —
17,800+ backers
Users worldwide —
$10.9M raised across three markets